影院行业生意惨淡?影院应该如何自救!?

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影院行业生意惨淡?影院应该如何自救!?
所属分类:• 行业新闻发布日期:2021-04-15 22:42:22浏览量:916作者:

今日偶然看到万达影院院线2019年前五个月的情况汇总,小编发现了一个现象,尽管是国内规模最大的影院,即万达影院,2019年它的票房成绩和观影人数都有比去年下降的现象。国内的院线巨头万达影院都如此,那么更无法想象其他的小影院的下降趋势会是怎么样的,这也引发了小编今日的话题,影院行业的生意越来越难做,影院应该如何自救才能起死回生呢?

拿万达影院来说,之前也有说到万达影院斥巨资投资了30亿来在全国各地的城市新建影院,虽然影院不断建起,但是影院的观影人数和收入一样有下降的趋势,而且根据一些数据显示,2019年中国13-53岁的人群中,去电影院的人数占比为58%,只比去年增加了1%的人。种种数据显示,影院行业2019年的生意实在不如人意,除了是院线上映的片子不够吸引人外,更多的是影院行业内的竞争越来越大。

影院越开越多,但是影院的东西却千篇一律,而且影院的主要产品即电影对于消费者的吸引力越来越低了,更多的观众会在意观影环境以及服务。众所周知,节假日是影院生意的一个热潮时期,然而现在更多的年轻人节假日不会选择去看电影了。首先是节假日人多,安静观影的影院厅总是有其他观众的噪声,其次是节假日的影片更多地给大家留下烂片的印象等等这些逐如此类的因素。

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而影院行业要自救,少不了贴心的服务和创新。拿火锅店中的翘楚海底捞来举例子,海底捞不一定是火锅店中最好吃的一家,但是它肯定是火锅店中服务最周到的一家,每次进去服务员都恨不得拿起筷子给你喂饭。所以,影院要自救,服务就得做起来。

很多影院其实都经历过人人追捧的阶段,所以对于服务方面有持无恐,但是今时不同往日,现如今,消费者有更多的选择空间,他们只喜欢选择自己满意的影院,有持无恐只会让自家影院陷入困境。

但是如何从服务做起?固然影院的服务人员的服务很重要,但是现在更多的是给观众更充足完善的自助服务,网上订票的服务系统、现场自助取票的系统都会让影院加分,试想一下,一个只能现场买票的影院和一个可以网上提前订票的影院你会选择哪一家?答案悄然若揭。

除了这些之外,还有一个隐形的服务,那就是影院椅。观众订票取票的时间可能是五分钟,但是观众观影的时间却是2小时也就是120分钟,在这个时间里,影院对于观众的服务只能是由影院椅提供。所以一张好的影院椅可能是服务的核心关键。

像如今比较热门的私人影院,他们的噱头可能是私密的空间,但是更多的消费者却会喜欢它们没有约束的观影姿势,所以影院椅方面一定要有所创新,在这两小时里面捉住观众的心,比在五分钟内捉住观众的心要重要。